http://ianmckendrick.com/2009/07/why-all-businesses-need-to-engage-in-social-networks/#utm_source=feed&utm_medium=feed&utm_campaign=feed IT Strategist, Keynote Speaker on IT Strategies, Social Networking and Information Security - Founder of KillerSEOSuperBlogs.com Thu, 28 Jan 2010 10:37:27 +0000 http://wordpress.org/?v=abc hourly 1 http://ianmckendrick.com/2009/07/why-all-businesses-need-to-engage-in-social-networks/comment-page-1/#comment-50 Ian McKendrick Mon, 27 Jul 2009 16:43:52 +0000 http://ianmckendrick.com/?p=2398#comment-50 Very true Massimo, and there are also underlying problems with staff fully understanding security issues through social networking, particularly with information leakage. However, as corporates do step up to the challenges of building closer relationships through engagement with their customers then their policies and procedures will have to be developed and enforced to protect them. The main issue I'm seeing in the marketplace is not the writing of the policies, but staff awareness of the constantly changing limitations of their policies. The reason it's so difficult for organisations to keep employees educated and trained is due mainly to the breathtaking speed at which social networking applications and strategies are evolving, particularly with the wealth of new persuasive technologies that emerge almost daily. I truly believe that companies wishing to remain at the forefront must continue to pursue their pioneering attitudes and do whatever is necessary to enable them to fully embrace social networking to meet the ever growing needs and expectations of their customers. Very true Massimo, and there are also underlying problems with staff fully understanding security issues through social networking, particularly with information leakage. However, as corporates do step up to the challenges of building closer relationships through engagement with their customers then their policies and procedures will have to be developed and enforced to protect them. The main issue I’m seeing in the marketplace is not the writing of the policies, but staff awareness of the constantly changing limitations of their policies. The reason it’s so difficult for organisations to keep employees educated and trained is due mainly to the breathtaking speed at which social networking applications and strategies are evolving, particularly with the wealth of new persuasive technologies that emerge almost daily. I truly believe that companies wishing to remain at the forefront must continue to pursue their pioneering attitudes and do whatever is necessary to enable them to fully embrace social networking to meet the ever growing needs and expectations of their customers.

]]> http://ianmckendrick.com/2009/07/why-all-businesses-need-to-engage-in-social-networks/comment-page-1/#comment-49 Massimo Gaetani Mon, 27 Jul 2009 15:19:23 +0000 http://ianmckendrick.com/?p=2398#comment-49 Great Post Ann! I was impressed by the message spread during the the tg2009 conference in Cambridge. In spite of what Robert Scoble stated at the conference the training and the change of culture required is quite massive. I still believe that a policy of empowering every employee of a company to speak (better, write) and interact freely with twitter, blogpost or other similar technologies will take a long time to be practical, given the way most companies are organised nowadays. The most used model is still that the marketing director (or even the CEO) must authorise everything being published on or off-line. Great Post Ann! I was impressed by the message spread during the the tg2009 conference in Cambridge. In spite of what Robert Scoble stated at the conference the training and the change of culture required is quite massive. I still believe that a policy of empowering every employee of a company to speak (better, write) and interact freely with twitter, blogpost or other similar technologies will take a long time to be practical, given the way most companies are organised nowadays. The most used model is still that the marketing director (or even the CEO) must authorise everything being published on or off-line.

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