One of the most frequent questions I’m asked when delivering social media presentations and training courses is “What shall I say, what do I talk about?” My response is usually, “Listen to what others are discussing and join in the conversation by adding something of value” This method of engagement works really well because over time you build up trust, respect, integrity, and eventually you become recognised as...

The title of my post “Authentic Indian Dishes To Cook At Home” may seem a little off piste, but please bear with me, it will all become clear… I’ve been studying the progress of a Social Media savvy Chef on YouTube for some time now by the name of Chef John. This guy is hugely successful at what he does, he has really worked out how to to get his messages out there, and how to engage with his audience. Every week Chef...

1. Creating the right image on Twitter I don’t know about you, but if truth be told, I find it really annoying when I discover a follower that hasn’t made any effort to upload their photograph to their Twitter profile. To be honest, I’m not really interested in building any kind of business relationship on Twitter with someone who can’t be bothered to upload their photo, in fact I find myself wondering “Why are you...