Top Ten Tips to Create a Twitter Image That Attracts More Business

Posted by Ian McKendrick in Info security, Social Media, Training | 11 comments

May 02, 09

1. Creating the right image on Twitter

I don’t know about you, but if truth be told, I find it really annoying when I discover a follower that hasn’t made any effort to upload their photograph to their TwitterTwitter profile. To be honest, I’m not really interested in building any kind of relationship with someone who can’t be bothered to upload their photo, in fact I find myself wondering “Why are you here?”…. On the other hand, if you don’t know how to upload your photograph, click here and I’ll show you how!

2. Make first impressions count

As those of you who have attended my Social Networking seminars will know, Twitter is nothing more than a Social Networking tool and should be used to communicate with your followers in a similar way as you would by attending a face-to-face network meeting. The first thing people see of you on Twitter is your profile image. People form instant impressions, you only have those first few valuable seconds before people form opinions about you. It’s all down to you to ensure it’s the right opinions, in fact you could make it (or break it) if you’re not careful with how you present yourself.

3. Write a killer bio and tell us where you are

Who are you, what do you do, what do you like and why should I click your follow button? Whether you think you’re a sales person or not, to gain followers you need a bio that makes people want to click your follow button and interact with you, and that means you have to sell yourself. There’s no point in following a “Bored mum of 3″ or someone who’s “Watchin’ the world go by…”, that sounds totally uninteresting. If you can’t think of anything interesting to say about yourself then it’s far better to say what you love doing, what inspires you and what you’re looking for in life. That gives people something they can get their teeth into, interact with and get to know you better. It’s also interesting to know where you’re from, “Somewhere on the galactic InterWeb…” may sound amusing (the first time) but it’s really not! I want to know where my followers are in the world and it adds a lot more weight, meaning and colour to Tweets when you know whereabouts in the world they’re coming from.

4. Use a nice friendly photograph of yourself

You wouldn’t go networking with a paper bag on your head would you? No! Why don’t you upload your photograph? It really is important!! It’s not as though it’s rocket science or really complicated. If you haven’t already uploaded your photo then what are you waiting for? If you are one of these people then why not take a few moments to find a half decent photo of yourself, crop it to size with your desktop paint application and upload it. We want to get to know you! If you would like to learn how to know how to upload your photograph, click here and I’ll show you just how easy it is

5. Pay attention to your appearance

When I’m at a network meeting and I meet people who haven’t bothered about their appearance I’m left with the impression that they’re disorganised or lazy, or both. I for one wouldn’t recommend someone like that to my fellow networkers, or entrust them with work for my clients. I’m not saying that they have to be in designer clothes and dripping with expensive bling, just as long as they’ve made an effort to make themselves presentable. After all, they may have to accompany me on a client visit and I don’t want to have my reputation damaged by someone else’s lack of attention to their appearance as this comes across as unprofessional. Having a decent photograph of yourself on your Twitter account makes all the difference, it goes a long way to creating the right impression to people visiting your profile.

6. Don’t use your logo – People buy from people!

One of the most common questions I’m asked at my seminars is “Is it OK to use my logo?” If you’re a huge anonymous organisation like the BBC, I think that’s fine. However, you have to remember that Twitter is a Social Networking tool, and the keyword here is “Social”. Just take a moment to imagine this… You’re at a social network meeting and someone comes up to you and shoves their business card in your face and then proceeds to give you their five minute elevator pitch – Would you be impressed? No! Would you continue a conversation with them after that? Probably not, you’re more likely to smile politely and move on to someone who’s less uptight about selling you their business. I enjoy finding people I can work with, who are fun and likeable and who have things in common with me and what I’m trying to achieve. I never build relationships with businesses; I build relationships with the people who work in them.

7. Don’t wear dark glasses, unless you have to

The first thing I look at when I meet someone is their eyes, so make sure everyone can see yours in your online profile photograph. I find that people wearing dark sunglasses make me feel uneasy, that’s because sunglasses hide the eyes and create a barrier. Don’t wear them in your photo unless you need to for medical reasons, or they’re actually part of your online persona.

8. Don’t change your photo too frequently

I hate it when I get used to interacting with someone and they keep changing their photograph every week, I lose track of them too easily. By all means, if you really have to change it to update your seasonal dress (because you look silly wearing a scarf and bobble hat in the middle of summer) that’s fine! It’s not a good idea to get to finicky with your photograph and keep changing it every five minutes because people lose track of who you are, particularly if they already follow a lot of people. Your photograph is part of your brand and you should build your reputation on it, and change it only when it’s absolutely necessary.

9. Make it “up close” and personal

Your photograph should be up to date and your face should be prominent, in fact the closer the better as it comes across as much more personable. If at all possible, your photograph should also reflect your character and personality. If you’re an approachable, laid back happy person then make sure this is reflected. It should say as much as possible about you so that the right people are attracted to you and it makes it easier for them to interact with you.

10. Be careful your photo doesn’t contain private information

Take a careful look at any photos you upload to your online profile. There are some really unscrupulous people out there who will do anything to get hold of your personal information, so just check that your photograph doesn’t contain any, and doesn’t give too much information away. I’ve heard horror stories where children have posted photographs of themselves onto the internet which were taken outside their house, with their door number clearly showing! Just as you wouldn’t put that nice new PlayStation 3 in your window for any passing burglar to see, make sure that no private information is featured in your online photo for the world to see either, you could be inviting trouble!

If you want to find out more tips and tricks to improve your social networking activities have a look at the training courses available on our site HERE>>>

To get you going with your social networking strategy check out our free course HERE>>>

Blogging is core to your social meda strategy

The most successful online networkers are using their blog as the central key component to their online social networking strategy. I offer attendees to my seminars a free SuperBlog which has special aspects that work in the background to create superb GoogleGoogle rankings, allows you to analyse results and enables you to create a comprehensive online marketing strategy designed to bring business to your door. If you’re interested in a free SuperBlog you can find out more HERE>>>

If you would like me to present at your event or seminar then click HERE>>>

Killer SEO Super Blogs

Posted by Ian McKendrick in IT Strategy, Social Media, SuperBlogs | 0 comments

Apr 25, 09

Why my “SuperBlog Offer” is just SO good!

A Superblog is very different to the free blogs that many people use. It has all the features of a web site and can actually replace a website in many instances.

A SuperBlog has special aspects that work in the background to create superb GoogleGoogle rankings, allows you to analyse results and enables you to create a comprehensive marketing strategy. It also contains tools making it easy for other social networkers to tell others about you

It’s a fact: One of the newest and most powerful marketing tools you can use to promote your business is fast-growing social media sites like FacebookFacebook, LinkedInLinkedIn, 4Networking and TwitterTwitter. There has never been a more cost effective way to get your message out to a huge number of potential clients - Your SuperBlog is the centrepiece…

Get connected to millions of potential clients

Cambinet, headed by Social Mediasocial media expert Ian McKendrick, is at the cutting edge of advising business owners how to capitalize on this fast changing media. With over 30 years experience of combining IT and Marketing strategies, no-one is better placed to not only provide you with the best advice available now but to keep you updated as the media evolves. Three months ago there were only 375 social networking sites and applications. There are now over 3000. Our job is to investigate all of the new options and keep you ahead of the game.

You may be a technical wizard or a technophobe.

You may have a very big business or a small one. You may like to control everything yourself or hand it over to us to manage. Because our clients are not all the same we have devised four different packages that can quickly put your business in front of millions of potential clients through key social networking sites. People who need your products and services can instantly and effortlessly connect with you. A Superblog is very different to the free blogs that many people use. It has all the features of a web site and can actually replace a website in many instances.

What is a SuperBlog?

A SuperBlog has special aspects that work in the background to create superb Google rankings, allows you to analyse results and enables you to create a comprehensive marketing strategy. It also contains tools making it easy for social networkers to tell others about you

• It’s quick
• It’s simple
• It’s hassle free
• It’s bursting with benefits

FREE domain name

No need to pay for, register or transfer your existing domain name. As part of our service we advise you on the best domains to use and do everything as part of our hosting deal.

NO advertising

A SuperBlog gives you a clean, fully functional blog with full capabilities. It’s not cluttered with advertising as many free blogs are. A SuperBlog is entirely yours and you have complete control.

Installation

The world of blogging is changing at an increasingly fast pace and so we’ve done all the research and will install your Superblog with all the features for the functions you need it to do. We’ll also keep you up to date as new features are developed.

YOUR branding

Free blogs are restricted to only a handful of designs. A SuperBlog gives you the choice of hundreds of designs and for a small fee we’ll even customise it to match your branding. There’s no need to install, setup or configure any templates, we do all of that for you as part of our service.

FULL Search Engine Optimisation (SEO)

Plugins are tools that are used behind the scenes, and we’ve included the plugins enable your blog to become search engine friendly and get you onto the front pages of popular search engines like Google or YahooYahoo!. We install and configure the SEO plugins you need as part of our service.

COMPLETE Social Network Optimisation (SNO)

The growth of Social Networking for business is phenomenal and the real value of using a SuperBlog as part of your marketing strategy is to make it easy to link to Social Networking sites like Twitter, FaceBook, LinkedIn etc. SNO is part of the service we provide that ensures visitors to your blog can quickly and easily send links to each page, each article, and even each comment on your blog.

FREE support

Our SuperBlog subscribers have exclusive access to our SuperBlog Support Centre where our team of blog and WordPressWordPress experts are waiting to solve any problems our customers encounter. There’s nothing wastes more time, or causes more frustration than trying to find answers to your problems over the InternetInternet. Our experienced team has all the answers and are ready and waiting for your support questions. We are committed to delivering exceptional customer service which means our customers are able to spend more time reaping the benifits of their investment.

FREE training

Each SuperBlog subscriber will have free access to the SuperBlog Forumswhere users can post questions or ask advice from our support team and other customers in our SuperBlog community. You will have full access to our SuperBlog Training Site where we have published training videos to help take the complete novice through to becoming fully competent SuperBlog expert. Our training videos will be fun, short, to the point and aim to get you to where you need to be in the quickest and simplest way possible. Access to this rich, wonderful resource will be completely free to all customers hosting their SuperBlogs with us. In the meantime you might like to consider using one of our Silver or Gold Managed SuperBlog Services.