Some Google users are not entirely happy that Google is planning to use their faces to endorse products and services in online advertisements. In fact some of them have even gone so far as to make a formal protest by replacing their Google photo with one of Executive Chairman Eric Schmidt. This is in response to Google’s recent announcement to use their user’s profile pictures, names, photos and product reviews harvested from...

Social media policies have become of paramount importance as more and more people connect on-line via various social media platforms. Many organisations are now recognising the new opportunities to engage with customers, prospects and targeted communities to help raise awareness of their products and services and grow revenue. Many organisations are also realising the potential business risks that unguided or irresponsible social media usage...

Ellee Seymour is a journalist, author, public relations consultant, a Huffington Post blogger and video producer and works with innovators and entrepreneurs in the healthcare and biotech industry. Ellee has been running her own blog for seven years which had accumulated a vast amount of content with over 1000 blog posts, and included hundreds of images and videos. Her site was beginning to look tired and was in need of a serious workover to...

One of the most frequent questions I’m asked when delivering social media presentations and training courses is “What shall I say, what do I talk about?” My response is usually, “Listen to what others are discussing and join in the conversation by adding something of value” This method of engagement works really well because over time you build up trust, respect, integrity, and eventually you become recognised as...

When social signals started being used by search engines such as Google and Bing for ranking popularity of websites, one common question was heard throughout the blogosphere, “How do I keep track of the online popularity of my website?” Now, a concrete answer has arrived to that question, in the form of the product known as Social Metrics Pro. As this plugin is so simple to use, and gives so many SEO ranking benefits we now install it as...

New Website For The Cambridge Biomedical Campus To promote their new facilities being built over the next 10 years the Cambridge Biomedical Campus wanted to introduce a series of micro websites highlighting a selection of their tenants, and the research being conducted by them Their end goal was to have a fully operable Content Management System that they could easily use to regularly keep their sites content fresh with new information as it...

HR Social Media Strategy Training Course   In March Ian ran a social media  training session at The Law Society, Chancery Lane London where he gave a presentation to the London HR Symposium to help them better understand the impact that social media and changing workforce expectations are having on businesses, management and HR. Using real-world examples Ian gave attendees insights into how some businesses are using social media...