The media loves a good story, particularly when comparing what is ‘currently ‘hot’ and what is ‘not’. Take the phenomenon of social networking for example. First it was ‘Facebook’ and ‘MySpace’ that was hot news and then it was ‘YouTube’ followed by hordes of others. Now it is the simple concept of ‘Twitter’ that is suddenly everywhere. Such is the media frenzy about Twitter that recently we have started seeing reports that ‘blogging is dead’....

Unprecedented growth of Social Media As I continue bringing Social Networking and Social Marketing to the masses through my seminars, I find many people are very confused or even intimidated by the sheer number of social network applications available for people to use these days, and the number continues to grow. When we made our “Introduction To Social Networking” training video earlier this year there were around 375 mainstream...